Article Analysis:” The Wired Teens” September 18, 2000 Thesis: On-line

Article Analysis: The pumped up(p) Teens September 18, 2000 Thesis: On- yield forwarding and the sale of disguisesections has to be given C arful good will to absorb a late line of electromotive force Consumers. I.          function epitome ( mug up) A: Identify industry tr demises B. Analyze competitors C. measure dissociatey D. Re look for consumer II.         Market bribe management and goal desktop A.         Set market place and harvest- sequence goals B.         Select target markets C.          bechance points of difference D.         Po dumbfoundion the intersection point III.          market program A.          direct the programs trade mix B.         Develop the budget by estimating receiptss, expenses and profits IV.          performance phase A.         Obtain Resources B.          constru ct a merchandise orientation course C.         Develop schedules D.         Execute merchandising program To sidereal day, computing devices ar taking the place of the to a greater extent effected mean of communication, much(prenominal) as the written permitter the comm altogether takes eld even weeks to receive (in some instances) or the teleph 1. baseb every fiat has now given way of the ever-increasing popularity of the e-mail, or the fax likewisel instead then these s turn away less fecund agency of communication. People that used to bring a in the buffspaper to seduce atomic number 18 now d acceptloading whole articles from whatever paper or magazine that entombests them. This change magnitude popularity of on-line progression and sale has caused railway line to sit up and take notice, in attempts to attract potential consumers. News, sports and endure abide all be accessed from this culture super- grittyway. The inter-n et is not only used for its vast a hatfuls o! f information, but also for its wealthiness of endless products and assistants that is decl be iodineselfed. Only with this sassy engraft ray earth-closet people order flowers, check adviset accounts and go shop all at the said(prenominal) term without leaving the shelter of their home or office. No more(prenominal) than long line-ups or fighting your way through move shopping centres on lunch breaks. Teens utilise the inter-net to perform such(prenominal) tasks as homework, chatting with friends about the events of the day in chat populate (ICQ) or just to range the net in search of interesting spatial relations. Companies such as Nike and Reebok bedevil noticed this trend, and atomic number 18 taking advantage of this untried found opportunity by bribeing up rich earnings plaza on ofttimes accessed rates like MSN courier service or ICQ. If our society buyd a small plot of ground of inter-net land, and advertised for just one week it would gestat e been viewed by more people than if our ad ran in 5 magazines for 3 months. Figure 1. Shows the internal and impertinent factors affecting the merchandising opportunities. This berth analysis starts with a press stud of the current surroundings in which our telephoner finds itself. By providing a brief SWOT analysis. Internal Factors Strengths Weaknesses Management Experienced steering Small coat restricts options Offerings Unique, high quality products Lower wrongd, lower quality competitors dispersion in 3 markets with No, national knowingness or distribution Marketing excellent acceptance personnel department ripe(p) workforce, little turnover Not, enough workers to compete with remote markets p ay Excellent growth in sales ! and revenues limited resources whitethorn restrict growth Opportunities, when compared to giant Competitors Opportunities Factors Threats External Consumer/ hearty upmarket markets likely to be stable Premium price whitethorn limit access to mass In faithful evolution portion mass markets Completive Distinctive name Completive companies skunk establish Quality goods at low cost technological engine room breakthroughs Enable smaller companies to achieve Many of the same products accessible To larger companies Economic Consumer income is high; convenience Is in trueness important to Canadian households Legal/Regulatory High policy-making sympathies regulations eliminate fly by night companies By mount goals and foc utilize on a basic direction of the product, we in an y case can compete head to head with the giants of the inter- net advertisement world. Finding a focus on our product standings and intention what potential consumers that these offerings will be directed towards will fledge the products success, by specifying both market and productive goals. We know that our targeted markets are younker, who use the inter-net not only as a way of life to play video games and chat with friends on such sites as ICQ. But, also as a learning apparatus to exculpate math problems, do research papers and other(a) colligate schoolwork. By buy advertising space on these youth frequented sites we could obtain a in the buff perspective on our marketing plans, and utilize our caller-ups knowledge and capability of marketing. The to the highest head important points of difference that separates our company from the rest are, our energetic swooning trained employees and our new cutting edge technology, which allows us to offer the consu mer the highest level of quality, and a service warra! nty beyond compare. Our nodes take and de attend to up the very best quality, product, price and grantee. We as a company know that our responsibilities do not end aft(prenominal) the product has been sold. Therefore, to be able to r each(prenominal) all our leal and potential customers we should offer them consumer support, with the aid of consumer friendly sack site, that offers answers to frequently asked questions. This site will enable us to maintain exertion level of support that our organization has to offer. Our companies Marketing mix onward motion is already set into place. The marketing mix consists of price; in my opinion our product is cumulatively priced to offer the best value, without sacrificing quality. proceeds; our product is innovative and it very efficient, and it also comes with an excellent customer service plan/warranty. Promotion; by promoting our product via the inter-net we can access a number of people that would be forlorn to match expl oitation our old system of advertising in periodicals like newspapers, magazines or even television. With a well-placed eye-catching ad on the Internet on a sack site like ICQ, we could reach more potential markets. Place; by placing our ad on-line interested consumers could stomach access to our weather vane site by a simple click of a mouse. Then they can easily and in the comfort of their proclaim home fill out one of our order forms on-line, and procure our product by each Visa or MasterCard. But, we sport also interpreted into account the fact that people are sometimes hesitant to give out such potentially damaging information about themselves like credit dun numbers, so we will also offer product acquire by C.O.D, cheque or money order. By using this cohesive marketing mix this strategy could skyrocket our company into such leagues as Nike and Reebok. Advertising space on the inter net is relatively inexpensive, (depending on the site) when you look at how more vis itors a given site may receive in a day in relation t! o circulation of newspapers and magazines. Many major(ip) companies have invested huge amounts of time and money into these clear campaigns. some other factor is the four components of the imprecation phase. This phase involves obtaining resources to better serve our companies. We can make strides in this newfound industry by focusing our attention on the concept of Internet advertising.

If we as a company invest a portion of our acquired revenue into inter net advertising we could take our company to new levels. Our marketing program needs marketing organization to clean house it. This is epically true for our firm because we are constantly feeling for new global markets to peruse. One key to an effective implementation is position deadlines, and acquire a approximate time frame as to when we will peruse our inter net ad campaign. each day prime plots of Internet land gets purchased by pop out firms and marketing giants, so I feel we have to chuck this Internet trend while the iron is hot. To execute our marketing program our company is going to have to engage a marketing strategy. Using marketing tactics, which are detailed in our day- to day operations. These directions are essential to the overall success of the marketing strategy. In conclusion I feel that our company should let out and benchmark the companies that have went before us and purchased internet space and are now in such leagues as Nike, and Napster. So we too can be a part of this go about paced technology. 3. The typical influences that affect the consumer last puzzle out are concepts such as motivation/ personality; learning; learning; determine; beliefs! ; and attitudes. In reference to the article The Wired teen the decision process of weathervane consumers would be influenced the or so by well-disposed needs, friendship and belonging. Teens use the web to clear with their friends and complete schoolwork. Therefore, a marketing campaign directed toward them to allurement to their social activities. some other influence that could affect these web consumers is safety needs, because some have a perceived take a chance of giving out information about themselves on the web could put them in (physical or fanatical) danger. Perceived risk plays a major roll in the purchasing decisions of these online consumers. Because of this perceived risk, a potential consumer may seaport some anxieties because they cannot anticipate if 1) the web site that they are on is secure, or 2) if the product would be delivered, 2) and the condition of the product by and by it is purchased. Self-concept (personal needs) also plays a roll in a consumer s perception. Consumers may buy things on-line that they would never purchase at a shopping mall, because of social perception and how others would think, react, or say. 4.Marketing on the Internet either to regular consumers or to the business domain would be put to death it the same way. A good Marketing strategy weather it is being targeted to a potential whiz consumer buying one unit, or to a business buying hundreds would all penalize in the same way. The price, product, promotion, and place, must all be taken into account when advertising. The price has to be completive the product has to be high quality, and come with a good service warranty. The promotion has to be something to catch the eye of whoever is surfing the net. And the product must be readily available, either through auction pitch or through a central location where the product can be picked up. 5.After reading the article The Wired Teen, and looking at similar Internet sites, it is my belief that the be st-suited target market segment would be the youth. T! he fact remains that teenagers use the computer more that all the household appliances combined, and that they spend most of their waste time surfing the web. According to a survey intentional by North star Research Parties For Youth assimilation Inc, which state that a full 85% of Canadas teenagers are wired. These four-year-old inter-net users are being revered to as the illuminate Generation, are more likely to make on line purchases, because they are more comfortable on or nearly the computer. If you extremity to get a full essay, order it on our website: OrderCustomPaper.com

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