Website analysis Essay Example for Free

Website analysis EssayBlockbuster Inc. started to embark on online rental service in the Unites States last August 2004 (Press Release). This is in counteraction of Netflixs winding online movie rental service. The confederations sack upsite is popularly called Blockbuster Online and is somehow independent with on-ground stores. Visiting the wind vanesite, observations open fire be formulated regarding the effectiveness and creativity of the website to online guests. The gratifying rascal of Blockbuster Online is simple but effective.It is simple in a sense that no pop-ups piece of tail be found there be no visual animations or advertising videos no sounds and background music to entice the customers. Nevertheless, it is quite effective for the in truth reason that it uses the familial connection occurring with its customers. This can be evident through the use of a family institute to in front of a television, imitation to be watching movies. It divulges the cust omers a sense of home and belongingness. On an early(a) visit of the website, the featured picture is a woman lying down on a sofa in front of the television.These in addition give an head that although movie viewing is comfortable in a family setting, it can overly be d unitary alone and still enjoy the activity. In both pictures, the people involve atomic number 18 property remote controls. This truly small detail gives an impression that each are about to watch a movie although if one looks at the pictures alone, the television is not visible. Furthermore, the movie guides and popcorn on the table in the pictures give a refreshed dimension to movie home viewing. The said details represent the idea that satisfying movie viewing is not only possible in the big screens but also possible in the home.One would even be made to conclude that it would be a bent feasible and safe to watch movies in the home alternatively than in theatres. The color scheme of the website, with its blue, brightness blue, yellow and white major colors, is also very appropriate for the services it offers. The colors used give an impression of brightness and lightness of the website. It gives a serene and calming touch to anyone who visits the website. In the simplicity of the welcome rascal of the website, the customers may also be persuaded to think that the services it offers are practical and cheap.It makes them feel that fees are inexpensive and affordable. On the other hand, the welcome page can be seen as a very uncreative effort in designing. As one lingers longer on the page, it can be observe that the website looks like an ordinary advertisement box in a newspaper page. This is unfavorable since it will reduce the customers inte succour in exploring more of the website. Although the welcome page is uncomplicated, it contains many promotional materials like the companys offer for a free trial. It also presents free shipping and a step-by-step menu to dish up custome rs who are new to the website.The three easy steps to enjoy the rental service include recognise movies, receive by mail and return by mail or in-store exchange (Blockbuster Online). The various disparate radio links from the welcome page to the other pages of the website makes up for the simplicity of the welcome page. Complex links can be found in the contrary parts and corners of the welcome page. Links to a variety of web pages regarding the company are located at the bottom of the welcome page. This is very uneasy for the customers since it is in very small font surfaces that it becomes unnoticeable.This part of the website includes the terms and conditions policy of the company. Nonetheless, the rent and buy movie links on the page are easy to follow. One particular detail that has caught attention is the link opening disrespect settings of the website. In the links related to rental services and other customer-related topics such as movie categories and new movie releas es, the links open on the current page. On the other hand, if the link leads to the companys information or financial and business issues such as investing and the company profile, the link opens on a new window.This is very interesting since it implicitly draws the line between customer-related issues and internal issues of the company. Further on, the polar links to the secondary websites are too many and are hard to track which may lead to the customer getting lost in the solely website. This may also be the effect of the websites moderate organization of the links. Nevertheless, upon familiarity of the website links, customers can get used to the incomprehensible head start impression organization of the website. The sign-up page of the website is simply designed too.A step-by-step process of the whole transaction of the rental service is include in a graphical and a worded method. It looks like a comic strip which accounts for its easy-to-comprehend characteristic. The big s ign-up acquittance is also interesting enough due to its large size and appealing color and font graphic symbol. These properties of the page may convince the customer to sign up for a membership plan. Features of the rental service are also in the web page in brief making it a summary of the whole service that the company provides. The rent movies page is quite colorful and interesting especially for movie fanatics.It includes different categories and featured movies. In all of these categories, the movies featured all have small movie posters with the relative size of a videodisk front cover. It gives a very unique influence on the customer since the customer can somehow see a glimpse of the movie. The rental page also provides a link on the procedure on how to rent via the internet. Like the rental page, the buyers page is also filled with the DVD front cover posters of on-sale movies. The structure also consists of different movie categories wherein the customer can choose fr om.However, in the buyers page, the movies in feature incorporate a button which adds the movie to the list of movies the customer wants to buy. Together with this constituent is the price of the movie. The payment terms can be done through credit card and other online wiring financial services such as PayPal. This is very secure for online clients, thus contributing with the websites ease of operation characteristic. Another amazing element of the website is its trailers and video clips page. In this part, the customer can take a glance of the movies and also watch the trailer of the movie.It is very appropriate and efficient since most customers would first want to see clips of the movie before they rent or buy it. This amazing feature adds up to the websites effectiveness. Some of the web pages in the site require information upload from the customers and members. Such web pages include the store locator and the contact page (Blockbuster Online). In the store locator page, the c lient is asked to type in the address and then a button is clicked to reveal stores near the vicinity. This is very useful for online customers who cute to avail of in-store exchanges that the company offers.Although the feature is very simple, it has its own link page to set it apart from the rest of the website. On the contact page, the client can contact the company on certain issues such as membership and DVD issues. However, the system used is not that of a presentation method but rather an e-mail type. In this method, instead of giving the companys contact numbers, headquarters address and email-address, the company asks the customer to input the category issue, the clients information and contact details as well up as the messages or questions concerning the companys services.It is much like an e-mail web page where one can submit the mail directly to the company. The system that the company uses is very reliable and easy to fence for their part since they can somehow sort the mails that they receive. This method also prevents prank callers and mailers from dumping junk on the companys telephone lines and mailbox. Nevertheless, the negative part for this process is that the customers may feel reluctant to choke with the company since the company requires personal information from the client which can be jeopardized unintentionally.