Find Out Whos Discussing Social Issues List for Students and Why You Need to Be Worried

Find Out Who's Discussing Social Issues List for Students and Why You Need to Be Worried The Fundamentals of Social Issues List for Students Revealed It's accountable for greater prevalence of social tension. To lessen the dropout rate for students with learning and attention problems, schools will need to concentrate on improving school climate along with addressing instructional needs. The absolute most frequent alcohol related deaths are from automobile accidents and suicide. Throughout the life program, there are social problems connected with various ages. The social issues research papers may appear easy to write in comparison with different topics, but still it demands an extremely creative strategy, a tremendous quantity of curiosity and capability to think beyond the box and search data in unconventional sources. Below are a few suggestions about how to boost your social wellness. Scheduling follow-up talks may give students an opportunity to go back to topics and as k thoughtful questions. Some are categorized beneath a list of social justice troubles. The list might go on and it's not a all-inclusive list. If you decide to deal with some or each of these issues in your classroom, the next section provides some suggestions for doing it effectively. A lot of the modern day problems that have hit conventional media along with social media headlines incorporate a list of social justice problems that you're able to find at our essay writing services. Social Issues List for Students Help! The school has received a good deal of negative backlash on account of the controversy. Therefore, the government has contemplated legislation that would lower the amount of folks holding guns to lessen crime and other bad vices. Political cartoons are many times utilized. Education has become the most powerful weapon that you can utilize to modify the world Nelson Mandela. Social Issues List for Students Options Besides teen pregnancy, there are a huge number of important identi fied social issues in the USA today. Child labour as a worldwide concern was raised on international platforms also. As a consequence, social issues can be raised by the unequal distribution of funding between public schools, like that seen in the United States of america. The political problems are among the significant challenges in Nigeria. The Fundamentals of Social Issues List for Students Revealed Alas, several of the role models of young individuals are setting bad examples. The films are genuinely stunning. These websites are all excellent examples of social media sites that seniors can utilize to connect with other individuals. Even young students may use photography and video for social shift. It is very important to highlight a few of these issues that students could be requested to write on by their professors. Students will obtain an appreciation of the range of psychology and the way it's pertinent to today's social difficulties. They are increasingly droppi ng out of college because they cannot afford the expense. Some students might be well versed in English while others might not. Whispered Social Issues List for Students Secrets In years past your high school senior could graduate and go work at the neighborhood factory for the remainder of their life and create a great living. Why your video game skills ought to get you a nice job. The portion of the process presenting a stumbling block may differ for different kids. Whether you visit a tiny private college or a bigger public university, your voice does matter, and you may make a difference. In addition, candidates can gain more than one mark per point should they expand and go over a point more fully. To put it differently, students may tell something is off if a teacher indicates that it's morally wrong to break a traditional norm, or that it's wrong to hurt someone only because it's against the rules. The Death of Social Issues List for Students Maintaining an optima l amount of social wellness makes it possible for you to develop healthy relationships with other people. Possessing good social wellness is crucial to building emotional resilience. There are several social problems that haunt the education system. It is very important to understand that not all things that happen in society are raised to the degree of social troubles. There are several ways you may start your journey on the route to social wellness. Some can never effect you at all throughout your everyday life. Social wellness also has balancing the special needs of romantic relationships with different elements of your life. Actually, youth today will graduate from college with a number of degrees and still cannot locate work that pays enough to sustain a good way of life. In order to reduce costs and keep product prices down companies are made to outsource manufacturing to other nations. You're cool only in the event you own all the brands. In the event the value of c urrency rises too high, businesses have to reduce their prices to the point at which they can't stay in operation. As you start your route to social wellness, you will discover you have the ability to boost your own personal relationships.

What Does Diversity Do With Ethics - 1075 Words

What Does Diversity Have to Do with Ethics? When contemplating the subject of diversity in relation to ethics, several questions may arise for the first-year counseling student. These inquiries may be broad or rather specific. Primarily, one may wonder if the topic of diversity itself is such a significant subject that it is outlined in a code of ethics. Secondarily, if diversity is addressed, is it treated as a singular subject or broadly covered under an umbrella of principles? Consequently, every student should strive to understand how professionals best respond to the range of issues involving diversity. One may retort that while â€Å"everyday† people may dismiss the issue, diversity is indeed an important matter worthy of attention,†¦show more content†¦On one hand, the Code emerged simply from the necessity of recognition of counseling as a profession. Multiculturalism, on the other hand, evolved because of problems such as ineffective service and early termination. The assumptions of scientif ic racism became so embedded in American society, that the first code of the APGA in 1961 had no mention of cultural awareness. During the social transformation, Wrenn (1962, 1985) called attention to the â€Å"encapsulated† counselor’s ill preparation and therefore, perpetuating cultural bias, but it was Vontress (1967) who offered the term â€Å"different† as an alternative to descriptions such as deprived or disadvantaged minorities. Despite theories and publications unfolding the identity of blacks and gay and lesbians in addition to the socioeconomic impact, the revision of the Code in 1974 only contained two plain references to minority clients. C.1 and C.10 pertain to measurement and evaluation of minorities. The argument that the Preamble’s (ACA, 1995, p. 1) reference to the â€Å"worth, dignity, potential and uniqueness† of each individual and the standards that encouraged service pro bono served as recognition, relied heavily upon the deduction that these Ethics applied to disenfranchised groups. Though greater attention was directed toward inclusion of all ethnic and marginalized groups in the 1980s, only one addition was added to the 1981 Code, A.8. pertaining to stereotyping and discrimination. Finally, a specialShow MoreRelatedExamples Of Critical Thinking And Abortion1564 Words   |  7 Pagesgender, age, culture, and even ethnicity. In this essay, I will focus on diversity and ethics when thinking critically and the roles that they play when trying to solve a problem, specifically abortion. When exposing diversity in critical thinking, it enables a wide range of more complex thoughts to be considered. In this aspect, diversity is beneficial and creates ideology to create more considerable outcomes. Diversity exposure influences involvement of social aspects to consider that weren’tRead MoreBeing a Good Leader1744 Words   |  7 Pages one must start by making a commitment and learn those skills needed to model the way and be examples to others. As our organizations become more diverse, being able to manage ethics and diversity is also important as we will encounter and work with others who have different perceptions, thoughts and experiences than what we may be accustomed or familiar with. We must be become change agents in our organizations, people who challenge the status quos and established processes in an ethical mannerRead MoreThe Organizational Chart Of Your Agency Placement836 Words   |  4 PagesAre clients in any way a part of the organizational char t of your agency placement? Unfortunately, clients are not part of the agency’s organizational chart because the agency does not have an organizational chart and because the agency does not make client-centered policy decisions. What is the involvement of clients/consumers in the decision-making process of the agency? Clients are not part of the agency’s actual decision-making process. However, clients are encouraged to suggest ideas that willRead MoreSpecial Issues Paper1542 Words   |  7 Pagesfrom you and your course. This last week we have been learning about diversity, ethics, technology and mass communication. These four words seem to not have anything in common, right? Well, that is what I thought until I began to read and research all four of these words. I looked all through our Chapters and I had a really hard time finding the best meaning of diversity, so after more research I found the perfect answer. Diversity is the inclusion of individuals, representing more than one nationalRead MoreHow Critical Thinking and Ethics Affect My Life Essay994 Words   |  4 PagesHow Critical Thinking and Ethics Affect my Life? Heather H. Hubbard Bryant amp; Stratton College Philosophy 250 Mr. Christopher Schwab October 19, 2011 How Critical thinking and Ethics Affect my Life. For this paper I was asked how critical thinking and ethics will affect my career as both a student and a professional, in order to answer that question I must first answer the question of what is critical thinking and ethics. One thing that is certain about success in any and all aspectsRead MoreBenefits of Managing Ethics in Workplace1141 Words   |  5 Pages10 Benefits of Managing Ethics in the Workplace Many people are used to reading or hearing of the moral benefits of attention to business ethics. However, there are other types of benefits, as well. The following list describes various types of benefits from managing ethics in the workplace. 1. Attention to business ethics has substantially improved society. A matter of decades ago, children in our country worked 16-hour days. Workers’ limbs were torn off and disabled workers were condemnedRead MoreMgt/230 Week 2 Team Assignment1684 Words   |  7 Pagestechnology, globalization, ethics, and diversity are represented clearly within all aspects. The largest retailer in the world, Wal-Mart, takes these internal/external factors and incorporates them very effectively into every aspect of their business. The organization does an excellent job at teaching their management team to consider these aspects and include them when employing the four functions of management. They recognize the vitality that this adds to the organization and do well at ensuring thatRead MoreA Long Term Care Resident974 Words   |  4 Pagesshe is a long term care resident, assessments are not done as often as for skilled nursing patients that are also clients to Baptist. Her assessments are s pread out further than those for the clients in the skilled nursing floor. While she did ask what these assessments were for, she was also glad the student did this. The client stated how sometimes people are too worried about the medical aspect and overlook the fact that there are other things they should look for. Aside from helping the facilityRead MoreManagement and Company1613 Words   |  7 PagesFactors Team B MGT 330 September 20, 2010 Joe Cheng Internal/External Factors Companies are being challenged every day with factors that affect their primary management functions. Globalization, technology, innovation, diversity, and ethics are just some of the factors companies are facing that can affect functions of management. Managers are trained to identify these factors and analyze how they will affect the functions of their management. Planning, organizing, leading, andRead MoreMarketing and Strategic Elements1031 Words   |  5 PagesWhy do not-for-profit organizations need to engage in marketing efforts? While non-profit organizations differ from profit seeking firms in several ways, non-profit organizations need to engage in marketing efforts to generate financial revenue to support their causes. All businesses need marketing plans to generate revenue and measure results. In non-profit businesses, community service target levels and education service target levels can be used to measure results. Unlike profit seeking organizations

Analysis On Reduced Nicotine Content For Cigarettes

Katherine Kim Health Psychology Paper Option A November 18, 2015 Analysis on Reduced-Nicotine Content for Cigarettes Smoking is a major problem concerning public health. It comes with many side effects that affect not only the smoker, but also victims of secondhand smoke and even thirdhand smoke. Smoking is the leading cause of preventable death worldwide that affects at least 6 million people a year. Previous research has shown that smokers die an average of 15 years earlier than non-smokers. Eric C. Donny, Ph.D, along with several other researchers, proposed that in order to decrease smoking’s impact on public health, the nicotine content of cigarettes should be limited to a non addictive level. This idea was first introduced by Benowitz and Henningfield, who published a commentary on the reduction of nicotine content in tobacco products. The Food and Drug Administration (FDA) has the authority to reduce, but not completely eliminate, nicotine from tobacco products if such action is likely to benefit public health (Donny 1341). Results from previous small studies suggest that reduced-nicot ine cigarettes have several benefits including reduced smoking, reduced nicotine exposure, reduced dependence, increased abstinence, and decreased withdrawal-related discomfort (Donny 1341). This study investigates the effects of lowered nicotine content versus normal nicotine content in cigarettes. Significant results from this study can change current guidelines on the contents andShow MoreRelatedE Cigarettes And The Electronic Cigarette931 Words   |  4 Pagesthe electronic cigarette: a product designed to release aerosol by heating a liquid cartridge containing propylene glycol, glycerol, flavoring additives, and/or nicotine (Grana et al. 6). E-cigarettes use a plastic tube and an electronic heating element to stimulate a liquid cartridge. A nicotine-containing vapor, with few harmful elements, is released from the cartridge and inhaled by the user. (Franck et al. 2). In 2012, a European Commission study on awareness of e-cigarettes concluded that two-thirdsRead MoreResearch Project On Smoking Tobacco Cigarettes3740 Words   |  15 PagesIntroduction Smoking tobacco cigarettes has been recognized as the leading cause of lung cancer and other health related illnesses in the developed world. But there is a new emergence of electronic cigarettes, which can deliver nicotine without the vast range of carcinogens and toxins found in a regular tobacco cigarette. Of course, this is a very controversial topic in which creates a dilemma, some people approve the use of electronic cigarettes as an alternative to tobacco cigarettes. In the other hand thereRead MoreThe Biological and Psychological Impact of Smoking Cigarettes4626 Words   |  19 PagesBiological and Psychological Impact of Smoking Cigarettes I have been set the assignment to construct a detailed and comprehensive scientific essay. The essay must be related to an area of the AS course(AQA). I have decided to do my essay on the biological and psychological impacts of smoking cigarettes. I will provide a brief section on the history of smoking and cigarettes. I will then discuss the composition and contents of cigarettes and the biological and psychologicalRead MoreThe Effects of Smoking 2118 Words   |  8 PagesMore people are harmed and killed by smoking every year than they die of alcohol, drug abuse, AIDS, murders, car crashes, fires, and suicides. Cigarette smoke contains over 4,700 chemicals, over 200 poisons, and over 50 human carcinogens. The toxins in cigarette smoke include carbon monoxide, hydrogen cyanide, and methyl- isocyanate (Yarkony, 1993). The cigarette smoke contains nitrosamines, which cause cancer of the lung, respiratory system, and other organs; aromatic amines, which lead to the bladderRead MoreCigarette Advertising: Ethical Aspect4909 Words   |  20 Pagesand Advertising Course Cigarette Advertising: Ethical Aspect December 2008 Thessaloniki, Greece Abstract The aim of the final assignment is to analyze the issue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied, such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the topic. The analysis part combines theory, casesRead MoreCigarette Advertising: Ethical Aspect4920 Words   |  20 PagesAdvertising Course Cigarette Advertising: Ethical Aspect December 2008 Thessaloniki, Greece Abstract The aim of the final assignment is to analyze the issue of cigarette advertising from the ethical point of view. The evidence examined basically tells about the unsuccessful restrictions of cigarette advertising. Relevant theories are applied, such as Consequentialism and Elaboration Likelihood model to make a more explicit research of the topic. The analysis part combines theoryRead MoreMarket Structure and Market Failures in Sri Lankan Tobacco Industry2906 Words   |  12 PagesTable of Contents 1.0 INTRODUCTION TO TOBACCO CURRENT MARKET IN SRI LANKA 2 2.0 SRI LANKAN TOBACCO MARKET STRUCTURE ANALYSIS 3 2.1 THE PRIVATE AND SOCIAL COSTS OF SMOKING 5 2.1.1 Private Costs and Social Costs of Smoking 5 2.1.2 Explaining the Market Failure 5 3.0 TAXATION AND REGULATIONS 7 3.1 COMMAND AND CONTROL OF THE INDUSTRY 7 3.2 INDIRECT TAXES AND PRICE ELASTICITY OF DEMAND 9 4.0 PROBLEMS AND FUTURE FORECAST 10 4.1 PROBLEMS 10 4.2 FUTURE FORECAST 11 5.0 RECOMMENDATIONS 12 REFERENCES 14 Read MoreA Brief Note On The And Dental Caries And Periodontal Diseases And Non Tobacco Users3209 Words   |  13 Pagesthat this increased susceptibility may be due in part to nicotine, a primary active component of tobacco. Five bacterial species and one yeast species commonly found in the human oral cavity, Lactobacillus casei, Actinomyces viscosus, Actinomyces naeslundii, Rothia dentocariosa, Entercoccus faecalis, and Candida albicans respectively, were utilized to investigate if any correlation existed between exposure to various concentrations of nicotine ranging from 0 to 32 mg/ml and the growth of each microorganismRead MoreEssay A Review of Qualitative Research on Teenage Smoking Habits6156 Words   |  25 PagesA Review of Qualitative Research on Teenage Smoking Habits Grand Canyon University: NRS-433V-O103 Introduction to Nursing Research September 20, 2012 Introduction The purpose of this document is to summarize the contents of the research article, explain the research methods implemented, and offer insight on how the findings contribute to nursing practice. Second, there will be an explanation of ethical considerations associated with the conduct of nursing research. Finally, the source documentRead MoreNicotine Cell Proliferation And Invasion1807 Words   |  8 PagesJournal Assignment 2 Background Purpose of the research The purpose of this research is to show that nicotine induces cell proliferation and invasion as well as epithelial to mesenchymal transition (EMT), even though nicotine is not carcinogenic on its own. These series of inductions of mechanisms lead to lung cancer as well as breast cancer and pancreatic cancer. Type of cells chosen for study The lung cancer cells especially in non-small cell lung cancer (NSCLC) are the primary target cells for

The European Union (EU) vs the North American Free Trade...

The European Union (EU) vs the North American Free Trade Agreement Introduction The European Union (EU) is the organization which integrates the countries listed below, both politically and economically. It is a customs union, which is an agreement amongst a group of countries to eliminate trade barriers between them on the movement of goods, services, labor and capital, and also to establish a common external tariff on goods and services coming into the union. The EU evolved from the European Coal and Steel Community (ECSC), which was formed in 1951 as a response to the First and Second World Wars to try to ensure future peace in Europe. This became the European Economic Community (EEC) in 1965, which in turn became the European†¦show more content†¦Indeed, the ideological foundations that gave birth to the EU were based on ensuring development and maintaining international stability, i.e., the containment of communist expansion in post World War II Europe (Hunt 1989). The Maastricht Treaty which gave birth to the EU in 1992 included considerations for joint policies in regard to military defense and citizenship. Trading blocs could strongly affect a companys investment decision. This particular trading bloc development prompted Ford to realise it could consider Europe to be one common market rather than a collection of individual markets. In 1967, Ford changed its management structure to include its European operations under one umbrella organisation known as Ford Europe Incorporated. Its two large U.K. and German manufacturing centres remained an important dimension of the new strategy, but they were no longer considered separate, independently operating companies. Despite nationalistic tendencies on the part of the host-country management, Ford decided that, from the companies perspective, it was best to eliminate national boundaries, and a German director said, The pooling of the two companies cut the engineering bill in half for each company, provided economies of scale, with double the volume inShow MoreRelatedNafta Vs Eu International Integration1601 Words   |  7 PagesWednesday, Ma y 11, 2016 Paper Assignment – NAFTA vs EU International Integration With the development of the world economy, all countries are natural to trade and communicate with other people, especially their neighbors. Regional economic integration plays a very important role in the post-war period. This essay is aimed to compare the progress of the strategic competition between the European Union (EU) and the North American Free Trade Agreement (NAFTA) and their impacts on the United States. AccordingRead MoreThe Transatlantic Trade And Investment Partnership1591 Words   |  7 PagesThe Transatlantic Trade and Investment Partnership (TTIP) is a highly awaited trade agreement between the United States (U.S.) and the European Union (EU) which was initially brought to the table and proposed in 2013. TTIP has the obvious advantage of a free and open market that would be created throughout the 28 countries in the U.S. and the EU. Economists believe that it will have a huge impact as it aims to reduce non-tariff barriers instead of just focusing on removing tar iffs. This creationRead MoreNorth American Free Trade Agreement (Nafta)2362 Words   |  10 PagesNorth American Free Trade Agreement (NAFTA) I. Brief overview of NAFTA (mainly for in-class presentation) a. NAFTA Introduction b. Original Expectations II. NAFTA over the last 12 years a. Impact on the U.S. economy i. Jobs (Employment Growth) ii. Labor iii. Income iv. Imports vs. Exports (Trade Deficit) 1. Agriculture v. Economic growth b. Impact on Canadian economy c. Impact on Mexican economy d. Global Impact i. International Business ii. FDI (Foreign Direct Investment) Read MoreNorth American Free Trade Agreement (Nafta)2362 Words   |  10 PagesNorth American Free Trade Agreement (NAFTA) I. Brief overview of NAFTA (mainly for in-class presentation) a. NAFTA Introduction b. Original Expectations II. NAFTA over the last 12 years a. Impact on the U.S. economy i. Jobs (Employment Growth) ii. Labor iii. Income iv. Imports vs. Exports (Trade Deficit) 1. Agriculture v. Economic growth b. Impact on Canadian economy c. Impact on Mexican economy d. Global Impact i. International Business ii. FDI (Foreign Direct Investment) Read MoreWorld Economy Essay5688 Words   |  23 PagesFree Trade Free trade may also be called International Trade. Free Trade occurs when goods and services are traded between countries without the use of import controls. 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However, Yanukovych stood firm and the protestors came under fire, probably by members of the security servic es, and in the ensuring street battles overRead MoreChipotle Marketing Plan5991 Words   |  24 Pagesrestaurants is how Chipotle continues to grow, (Van Tan, n.d.). With global locations, Chipotle faces the usual challenge to find a ways to source food locally. In Europe they do not necessarily view this as a difficult challenge based on the current European food culture, (Van Tan, n.d.). In analyzing Chipotle’s possibility to expand to additional locations overseas, specifically, the Czech Republic, conducting a situational (SWOT) analysis gives an important insight into the business’s strengths and

The Big Stick Policy - 763 Words

The Big Stick Policy â€Å"Speak softly and carry a big stick,† this was the slogan that president Theodore Roosevelt Used to describe the Big Stick policy. This sentence led to the foreign policy that Roosevelt deployed during his presidency hence the name â€Å"Big Stick† Policy. This policy meant that the U.S. should be fair in its dealings with other countries but must always be ready to protect its own interests or in other word negotiating peacefully while simultaneously threatening with the â€Å"big stick†, or the military. Roosevelt first used the phrase in a speech at the Minnesota State Fair on September 2, 1901, twelve days before the assassination of President William McKinley, which subsequently thrust him into the Presidency.†¦show more content†¦It provided information on the reasons it was created and the different foreign countries it was applied to. I trust this online textbook because it had several sources and helpful attachments on it like a study g uide, practice quiz and digital flash cards. I also found it to be reliable because of how the information provided from it matched up with other reliable sources. It was produced to be on online textbook for the use of students and educators. Theodore Roosevelt’s Corollary to the Monroe Doctrine. eLibrary. Web. 19 Nov. 2013. This website is a online replica of the Roosevelt Corollary written by President Roosevelt. I was able to learn the specifics of this corollary to the Monroe Doctrine and better understand the policy as a whole. The roosevelt corollary provided sections specifically on foreign policy, arbitration treaties, and policies toward other nations in the westernShow MoreRelatedEssay about Foreign Policy - Roosevelt Corollary1109 Words   |  5 PagesCorollary greatly affected American foreign policy. It was in sharp contrast to the Monroe Doctrine, put in place to stop foreign intervention with the American continents. In 1823 President Monroe implemented US policy that stated European powers were not allowed to colonize or interfere with the newly budding United States or the Americas. In 1904 President Roosevelt expanded upon this policy in response to European intervention with Latin Amer ica. This policy became known as the Roosevelt CorollaryRead More Roosevelt Essay728 Words   |  3 Pageshe was the first to get involved in foreign affairs, with his Big Stick Policy. Other things he did during his president that are remembered for are his Square deal, Hay-Pauncefote treaty, his corollary to the Monroe Doctrine, and his trust busting. The Big-Stick Policy came upon after Roosevelt said that his motto was â€Å"to speak softly and carry a big stick.† After this the press named his aggressive foreign policy the Big-Stick Policy. Roosevelt acted boldly and decisively in several occasions inRead MoreRoosevelt Corollary Of The Doctrine1245 Words   |  5 Pagespresident after the killing of President McKinley. He was the first to get involved in foreign affairs which is known as this Big Stick Policy. Roosevelt is also known for his Hay-Pauncefote treaty, Square deal, trust busting, and his corollary to the Monroe Doctrine. The Big Stick policy came up after Roosevelt said his famous saying â€Å"to speak softly and carry a big stick† (Watts 1) Roosevelt warned â€Å"Chronic wrongdoing, or an impotence which results in a general loosening of the ties of civilizedRead MoreRoosevelt Corollary Of The Doctrine1495 Words   |  6 Pagesbecause he was the first to get involved in foreign affairs, with his Big Stick Policy. Other things he did during his president that are remembered for are his Square deal, Hay-Pauncefote treaty, his corollary to the Monroe Doctrine, and his trust busting. The Big-Stick Policy came upon after Roosevelt said that his motto was â€Å"to speak softly and carry a big stick.† The press gave his foreign policy the name (The Big Stick Policy). Roosevelt warned â€Å" Chronic wrongdoing, or an impotence which resultsRead MoreThe Progressive Era Of The Revolutionary Era1723 Words   |  7 Pagesitems and administrations at reasonable costs from detestable partnerships that existed just to profit. Roosevelt was also a conservationist, he wanted to preserve the environment from economic exploitation. Roosevelt recognized the inevitability of big business and hoped to use government intervention to stop its abuses. 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My essay shall first examine the supportingRead MoreTheodore Roosev elt s Influence On Latin America1290 Words   |  6 Pages Theodore Roosevelt was a President known for a very dynamic and progressive administration, and his foreign policy in Latin America was no exception. His policies in Latin America were beneficial for the rapidly growing United States, but left an impact on Latin America that was both positive and negative. President Roosevelt took past policies of the United States, such as the unenforced Monroe Doctrine of 1823, and amended them to have the backing of the Navy in the early 1900s. One particular

Folgers(Secondary Research Paper) Final free essay sample

Folgers Coffee (Secondary Research) Myra Correa Jan. 18, 2011 COFFEE INDUSTRY Coffee is the second largest commodity market next to oil, and growth is expected to continue at a strong pace. The US coffee market is approximately US$40 billion (inclusive of both retail and food services sales). The US ground coffee market is about US$1. 9 billion and it is estimated to grow up to 2. 8 billion by 2012. Folgers retail sales is 44% of the overall ground coffee market.? B. Target Market: 54% of adults living in the USA drank coffee every day, about 166 million people. Another 29% occasionally consume coffee and 17% do not drink coffee. Regular coffee drinkers in the USA have about three cups dailythats about 336 million cups of coffee. However, college Students drink far less coffee than their baby boomer parents, and, when they do, its more likely to be on the go. Only 37% of young American adults 18-to-24 drink coffee, compared with 60% of those 40-to-59 and 74% of those 60 and over. Folgers will focus on College Students because they have the largest potential for growth. Within 5 years they will be married and will have less disposable income but they will want to maintain their premium coffee consumption, but without paying the high price. C. Target Market Growth: College students continue to grow at a steady pace, at nearly 13%, Business workers continue to add value and growing at 5%, Seniors are becoming an important part of consumers, growing at almost 2%. Therefore, college students represent the most lucrative opportunity. COMPANY OUTLOOK3: Since Folgers merger with J. M. Smucker Co. , the company has been financially successful. Folgers had added 856 million in sale and 241 million in profit during fiscal year 2010. Our strength is our everyday affordability and trusted name. We now have a first place market share of 44. 8% of home brewed coffee market, followed by Maxwell house and Nestle. However, we realized that our major consumers are adults over the age of 40 and the college students consists only 13% of our sales. We believe this is due to our brand image of being family/ senior brand and the fact that college students tend to buy coffees on the go. This group will soon become family/ office drinkers and we must take this opportunity to capture this market now. Our goal is to increase market share of college students by 2% in the first year and 1. 5% in the second year. In order to meet our objectives, we will 1) Introduce new packaging to change the image, maintaining current product line 2) Increase distribution to college students; 3) Hold promotions and events at college/ universities. Controls will be measured before and after the campaign with customer satisfaction surveys and vendor statistics to analyze sales patterns. Competition Review4: : Folgers coffee competes for retail shelf space with other coffee product producers, both branded and private label. Folgers is confident in its ability to be a strong competitor because of its brand, high quality, varied offerings, innovations, and distribution network #1 Folgers: $856 million in sales: Since the acquisition sales have doubled the Folgers’s market cap, this proves we are the leaders in selling coffee by far with a market share of 44. 8%. #2 Maxwell House: $660 million in sales: The second largest coffee brand, with a market share of 34. %, Maxwell House offers ground caffeinated, ground decaf, flavored coffee and instant coffee. #3 Nescafe Taster’s Choice $391 million in sales: Nescafe Taster’s Choice offers original and decaffeinated brand, Gourmet Roast. Their largest size is 12 oz. jar Flavor Coffee like Vanilla and Hazelnut are sold as the single serve packets. Nescafe has a market share of 20. 5%. S. W. O. T ANALYSIS A . Strengths: Affordability: Folgers Classic Roast is an excellent affordable option for ground coffee when trying to make smart money decisions in today’s economy. Compared to its competitors Maxwell and Nescafe, Folgers offers a low affordable brand without sacrificing quality. Consumers won’t feel as though they had just spent a fortune on coffee. Established and trusted name: Having been in the market since 1850, Folgers has developed a trusted brand name. Throughout all these years, Folgers has been a constant in people’s lives, providing coffee to start one’s day or as an afternoon drink. Through successful past and current advertising campaigns, Folgers is known as â€Å"the best part of waking up. † This slogan has stuck with consumers since the jingle premiered in 1984. B. Weaknesses: Distribution: Folgers has a dominant role in the older demographics of the coffee market but lacks as strong of a presence among the younger generation, especially college students. The coffee that college students are introduced to, at a time where the majority of them become regular coffee drinkers for the first time, may be the one they stick to in their later years. Elderly and slow-paced image: Folgers has successfully marketed itself to mothers and fathers and the elderly through its â€Å"best part of waking up† campaign. These have focused on family members waking up to the aroma of coffee to begin their day. However, Folgers has not created a marketing campaign geared towards college students who perceive coffee as an â€Å"anytime drink,† whether in the morning to get their day going, a pick-me-up in the afternoon, or a late night drink to keep oneself up while studying for finals. Folgers’ image is a leisurely-paced drink and has not expanded to a fast-paced coffee image. Graphics/packaging: Currently, packaging consists of the rising sun in the morning, signalizing the beginning of a day with Folgers coffee. However, these graphics are not applicable to the college students who are asleep during the day and stay up late at night when there is no longer any sun. C. Opportunities: Universities and college students: Folgers has opportunities to capture more of the market that it does not currently lead. Through partnerships with universities, Folgers can become the vendor to them, ensuring that their products will be advertised and bought on campus. Folgers can also have contracts with on-campus restaurants and shops to be their coffee supplier. D. Threats: End to home-brewing: As our society increasingly becomes more fast-paced, consumers tend to lean towards products that advertise themselves as ‘quick† and â€Å"on-the-go. † If people no longer had time to wait for a pot of home-brewed coffee, they will steer towards instant or coffee stores. This could be potentially a significant threat to the ground coffee market and especially to Folgers. Competitors Lower Prices: If Folgers’ competitors lowered their prices, a threat would exist to Folgers affordability. Currently, Folgers is the best economic choice in terms of price for ground coffee. If a leading competitor were to beat Folgers’ price, it could be detrimental to Folgers’ market shares. Market Research: Here is the market research strategy: * Sales and market share by areas and demographics (Secondary research) * Target markets and its demographics (Secondary research) * Brand awareness test and Study measuring ANT, Trier’s, CP and Laps purchases in order to find out consumers’ behavior and predict future growth * Blind taste tests (New Folgers vs. Original Folgers vs. Maxwell house vs. Nescafe) * Emotional bonding test to find out brand image * Price elasticity test by segments, and study deeply in college segment * Package test for the newly designed package targeting college students * Concept product test to find out if our new package and product matches the expectation * Test market done by simulation at Folgers warehouse * Ad test for new campaign for college students (TV, online advertisement, banners and SNS) In order to measure the impact, I plan to do following research along the way. * Increase in overall sales and market share by areas and segments * Increase in sales in the new distribution areas targeting college students * Sales of newly designed package coffee * Brand awareness test and study to analyze how much ANT moved to Trier’s, CP vs. Laps * Ad test using Neilson (Number of people who saw the ad vs. how many actually purchased) * Emotional bonding test asking college students vs. ther target markets. (We need to make sure our current markets are not feeling unhappy about targeting college students. ) * Number of text entries we had from the campus sampling event. CONCLUSION: In conclusion I find that Folgers Coffee is brand you can trust. In order for this brand to continue to be trustworthy and #1 in the market place it needs to connect with the new younger generation but also maintain the same brand awareness that loyal consumers know and love. Market Research will provide the insight and will give Folgers a new strategy to obtain this new target audience and grow their brand. [ 1 ]. http://www. allbusiness. com/professional-scientific/specialized-design/445615-1. html [ 2 ]. National Coffee Association http://www. ncausa. org/i4a/pages/index. cfm? pageid=39 [ 3 ]. Folgers http://folgers. com/products 4 Annual Report: http://phx. corporae-ir. net/External. File? item=UGFyZW50SUQ9MzQyODkzfENoaWxkSUQ9MzI5MzkwfFR5cGU9MQ==t=1

What is a Dictionary Definition and Meaning free essay sample

A dictionary, sometimes known as a wordbook, is a collection of words in one or more specific languages, often arranged alphabetically (or by radical and stroke for ideographic languages), which may include information on definitions, usage, etymologies, phonetics, pronunciations, translation, etc.[1] or a book of words in one language with their equivalents in another, sometimes known as a lexicon.[1] It is a lexicographical product which shows inter-relationships among the data.[2]A broad distinction is made between general and specialized dictionaries. Specialized dictionaries include words in specialist fields, rather than a complete range of words in the language. Lexical items that describe concepts in specific fields are usually called terms instead of words, although there is no consensus whether lexicology and terminology are two different fields of study. In theory, general dictionaries are supposed[citation needed] to be semasiological, mapping word to definition, while specialized dictionaries are supposed to be onomasiological, first identifying concepts and then establishing the terms used to designate them. We will write a custom essay sample on What is a Dictionary? Definition and Meaning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In practice, the two approaches are used for both types.[3] There are other types of dictionaries that do not fit neatly into the above distinction, for instance bilingual (translation) dictionaries, dictionaries of synonyms (thesauri), and rhyming dictionaries. The word dictionary (unqualified) is usually understood to refer to a general purpose monolingual dictionary.[4]There is also a contrast between prescriptive or descriptive dictionaries; the former reflect what is seen as correct use of the language while the latter reflect recorded actual use. Stylistic indications (e.g. informal or vulgar) in many modern dictionaries are also considered by some to be less than objectively descriptive.[5]Although the first recorded dictionaries date back to Sumerian times (these were bilingual dictionaries), the systematic study of dictionaries as objects of scientific interest themselves is a 20th-century enterprise, called lexicography, and largely initiated by Ladislav Zgusta.[4] The birth of the new discipline was not without controversy, the practical dictionary-makers being sometimes accused by others of astonishing lack of method and critical-self reflection.[6]