Progresso You Gotta Taste This Soup Essay

Progresso grew from an Italian Import Company to a Quality dope Company with an Italian Heritage. The company seal and name Progresso (meaning progress in Italian) was designed to communicate the vision of progress, a cornerstone of the Progresso philosophy. The first Progresso dope ups were interpreted from real family recipes made with the same ingredients and in the same way as the floormade soups. In 1949 Progresso introduced the first tail endned ready-to-serve soup in the States and has grown to become the No. 1 ready-to-eat soup brand in America by using quality ingredients.Progresso continues to build on its luxuriant history of flavorful products that delight the consumer. Gender & Age Their moneymaking(prenominal)s appear to orchestrate both men and women mostly women. Those who are middle aged as opposed to teen and younger or senior citizen and those who are aspect for something that is nostalgic and from their past. The reason I suppose they appeal mostly to wo men is because their kernel is positive and focuses on how it bottom of the inning improve and help a womens life. They involve them with the brand and break up stories that resonate with females.One commercial shows a muliebrity in a wedding dress calling to tell the Progresso dope kitchen thanks for the help to achieve that goal. When the kitchen asks whens the big day, she says Oh, it was historic period ago, but the dress still fits Education & Income Im take for granted their education levels are higher than high school as many a(prenominal) of the commercials show people who are in offices or nice home settings which would mean their income is more(prenominal) middle class as opposed to disgrace or upper. ? Ethnic Group Their company history screwing be traced back to Italy.Their soups comparable Traditional, Classic and Rich & Hearty all mention a homemade flavor like Grandmas. One commercial shows a woman in an office calling the kitchen asking if she can talk to her Grandma. They tell her shes in the garden picking herbs to which she says, Shes so cute, Ill hold. In 2010, Progresso stepped up its emphasis on winner druthers with the rollout of man Recipes soups and the first four are Mexican-inspired flavors. Psychographics I think the customers Progresso is reaching out to are Thinkers, Achievers and Believers.All three of these endure identical qualities conservative, focus on family, tradition. Thinkers and Achievers look further for functionality, value and brands that demonstrate winner to their peers. One commercial shows how a soup with fiber doesnt have to compromise good taste making it convenient for consumers to get more fiber in their diets while enjoying a wholesome, satisfying meal. Believers also privilege American-made products and heres where I think Progressos packaging is effective.The can colors are blue, the lettering is mostly white and their Progresso banner resembles a flag and has red trim what is more Am erican than Red, White & down(p)? Benefit Segmentation & Usage Progresso focuses on the advantages their customers receive rather on the characteristics of the customers themselves mostly weighting loss and receiving fresh ingredients. One commercial shows a guy calling to ask if the clams are fresh in his Clam Chowder soup. The kitchen connects him to the boat to talk to the captain. ? Product PositioningProgresso Soups have well-nigh 50 flavors from which to choose and seven categories, each targeting a different securities industry segment Traditional, Vegetable Classics, Rich & Hearty, Reduced Sodium, Light, High Fiber and World Recipes. Their biggest attribute is their endorsement from Weight Watchers. They are the only soup endorsed by Weight Watchers. As for their competition, they show contrast by showing their soup is for grownups and its better than condensed soup (Campbells Chicken & Stars).They show different uses for their soup by cralimentation recipes that can be fo und on Pillsbury. com or WeightWatchersOnline. com. Their wrong/quality relationship is shown when their commercials show whole, fresh vegetables going into the top of the can and their tagline over the years has been Its time to go to the better taste of Progresso. Their product user is targeted, I think, to those who are looking for their past weight. Progresso Soup is a sponsor for The Biggest Loser and they hold contests for people whove lost weight using their product to receive makeovers. One lady who won verbalize she had to get my life back and this was easy. Many of their commercials suggest that one willing lose weight by eating Progresso.One shows a woman calling the kitchen to say her husband has been eating their soup and now looks like he did 20 years ago. Not only that, hes wearing the clothes he wore 20 years ago and when the opposite can phone rings its him to say, Relax and enjoy the visual sense The funniest part, hes wearing clothes from the 70s eat up wi th tube socks. Another is when a lady calls the kitchen to say shes been eating Progresso and now her favorite old jeans fit. Its easy to see that in that respect are many benefits when eating Progresso Soups as they said in their commercials from the 80s, P. S. I love you.