The Secret Garden Party Research Paper Example | Topics and Well Written Essays - 3000 words

The Secret tend Party - Research Paper ExampleOn the other hand, findings of the poll can be used by the company to recruitment of new visitors as well as monetising the involvement of interested consumers that do not physically, attend the feast. Before going to the main discussion, the study depart try to understand background of the company. Background- Secret Garden PartySecret Garden party is an hu spellistic discipline and medication festival that is held annually in the last week of July. The program is conducted in Abbots Ripton which is nearby Huntingdon, Cambridgeshire. Fred Fellowes was the man who had established this alternative music festival program. In its inception or inaugural, the program was attended by a meagre thousand visitors in 2004. By 2013, the program was conducted in four stages and was viewed by approximately a massive audience of thirty-two thousands. The organization follows the motto of principle of participation in expanding the sphere of its programs (Weinstock, 2010). Brand development process Secret Garden party can be explained by use Aakers (2011) brand categorization model. Considering the research work of Aaker (2011), it can be said that Secret Garden party categorized its service offering in terms of vividness, subject diversity and wide arena of entertainment options. According to Aaker (2011), firms can develop supercategory in the mind of customers by adding niche quotient in the spot statement. Secret Garden Party excessively established separate brand positioning by salty wide range of performances, action camps, variety of performers and art installations etc (Weinstock, 2010). ... External Environmental Analysis In this section, the researcher will analyze external environment for Secret Garden party with the answer of PESTLE, competitor epitome and porters five forces while internal environment can be analyzed with the help of SWOT analysis. PESTLE Political The government of U.K. is supporting music and entertainment industry of the country by providing them tax benefits legal support etc and these steps flummox been taken by the government to boost the competences of the American cultural and tourism industry sectors (Arnold, 2008). Therefore, it can be said that music festival organizing companies in UK have the opportunity to expand its business in politically supportive environment. Economical A national music and arts festival conducted is included in the nations tourism and cultural industry. It is found that the festival market has expanded in U.K., both in terms of scale and scope of its operations. The extent of arguing in the festival market in U.K. has substantially increased. Nurse (2004) also found that UK economy is characterized by strong economic growth and stable per capita income. Rise of participants numbers in music festivals of Secret Productions is also supporting the fact that certain segment of customers of UK has the sufficient disposable incom e to afford fees of music festival organize by entertainment companies. Social The social impact created by an event of entertainment is directly relative to the scale and the size of the event. Figure 1 Social Impact of Event Management Programs (Source Nurse, 2004) Consideration of research works reveals the fact that Hutchens